The Bharti Wal-Mart joint venture in India is facing problems with the trademarking of some of its food products.
In 2008 the company filed applications to register its Great Value (GV) label with a logo to the Indian Controller General of Patents, Designs and Trademarks.
It has been reported that the Controller General of Patents, Designs and Trademarks office did not grant either the logo or the trademark to Bharti Wal-Mart.
Wal-Mart has successfully registered the GV brand in other countries without incident, and the company has already launched several GV products in India without having the appropriate trademark registration for the products.
Bharti Wal-Mart has also filed several applications seeking to trademark ‘Indian-sounding' names, such as Sankskar, Sabhyata, Cimran, Pranay, Srishti and Jovaki, but the company faced opposition to most of these applications