SULLING OF THE MERCEDEZ BRAND

Mercedez Benz has requested that their trademarks be removed from the movie Slumdog Millionaire by Director Danny Boyle. In the companies opinion, they believe that their mark would be sullied as the show is set in the slums.

The question arises as to whether the it would have resulted in sullign or not. Mercedez is a well known brand and the people who know about a Mercedez will definitly not be taken in by the movie and the showing of the brand in a slum as they are informed viewers and know something about cars.